1 Year Anniversary Campaign

CLIENT: Adelitas Revenge

ROLE: Creative Director, Producer, Social Media Campaign Strategy & Execution

OVERVIEW: As a freelance creative director, I led the 1-year anniversary campaign for Adelitas Revenge. I managed every aspect of the creative project, from conceptualizing the photoshoot to developing and executing a social media campaign that celebrated their milestone. For the photoshoot, I crafted the vision and hired a photographer to bring it to life. I created a mood board for the founders' approval and coordinated logistics with all vendors involved. I also designed the photoshoot backdrop and collaborated closely with the photographer to capture images of 11 vendors plus the two co-owners. In the social media campaign, I developed a strategy to highlight the vendors associated with Adelitas Revenge, showcasing the business's identity and their role within the shop.